President of JW Social Media, Jocelyn Wilhelm is truly passionate about Social Media and Inbound Marketing. This passion drives her to stay on top of the ever-changing landscape of social media and all its formats. Jocelyn creates and executes social media strategies as well as shows her clients how to incorporate these innovative techniques into their overall marketing plans. Her clients range in size and industry—from financial start-up and biotech contract lab to photographer, wine bar and family-owned restaurant. Jocelyn believes social media is all about building relationships. Her professional mantra is, “Be Friendly, Be Engaging, Be Human.”