I’m sure by now, you’ve heard all the news about the new Facebook Pages Timeline. What?! You haven’t!?! Well, then keep reading and watch the step by step tutorial. It’s an interactive how-to guide to use your Facebook Pages to tell a story, express your brand identity, and help connect and engage with your audience. I suggest you take the time to create your Facebook Page cover now because by March 30, 2012, all Facebook Pages will be upgraded to the new Facebook Pages Timeline.
A brief *synapses of what you will learn watching the New Facebook Pages Timeline Tutorial:
Customize Your Page
- Cover Photo – choose an engaging photo that tells visitors what your site is about. Please read Facebook’s Pages Terms to make sure you’re not in violation and risk your Page of being taken down. Your cover photo can be changed at any time. Image size: 851 x 315 pixels.
- Profile Picture – this image is what you want to be known for, your brand, your logo. Your profile picture is what appears next to your name when people search for your business. On that note, it is recommended that your profile picture not be changed as this is a representation of you/your business. Image size: 180 x 180 pixels, and gets sized down to 32 x 32 pixels, when shown as a thumbnail.
- About – fill in this section with most relevant information about your business.
- Views & Apps – shows your visitors what other sections there are that they can visit on your site. There are up to 12 apps you can use, but by default only 4 of the 12 shows, so make these your most relevant apps.
- Weekly Pinned Post – feature one story you want to highlight each week. This will show up at the top of your Facebook page.
- Starred Posts – this allows you to star or hide posts from your Timeline. Hiding a post will not be visible to your visitors, but will still be visible to other admins of your page. You also have the option to delete a post altogether.
- Milestones – you may highlight important moments that help define your business.
- Change Post Dates – ever want to go back in time? Now here’s your chance! You can change post dates any time that you like.
- Friend Activity – this section will show an activity when a friend of one of your fans liked, visited or tagged your Page in a post. How to ensure that happens? Post engaging stories. Why do you want to do that? It helps personalize your page.
- Admin Panel – helps you keep up with all of your Page activity, thus allowing for more engagement with people that have initiated a form of communication with you.
- Message – allow for more one-on-one conversation with your audience.
That’s basically it. Seems simple enough? Remember….Brands are moving toward STORY TELLING. The new Facebook Pages Timeline Cover allows for such. What kind of story are you telling? Build on it. Create it. We have experts that can design and help you with your new Facebook Pages Timeline. Check out a couple samples below and contact us for details on how you can start telling your story.
How about you? Have are you liking the new Facebook Pages Timeline? Have you created your Facebook Page Timeline cover yet? Are you seeing some really good ones out there? What are your thoughts on it? Inquiry minds would like to know.
Watch the interactive New Facebook Pages Timeline Tutorial.
‘Til next time….
Jocelyn Wilhelm, JW Social Media CEO
*PS: If in case, you didn’t get to read some of the comments below, just a brief explanation why I used the word “synapses” versus “synopsis” as in brief summary of what you would think this article is about….I wanted to have a play on words with synapses as in the right or left hemisphere of the brain. If you haven’t seen it yet, the new Timeline divides the page with a right and left column to show the posts you’ve made; thus the right and left hemisphere. Facebook thought this is the best way to tell your story.