Want to know how to get more engagement on Facebook? Here are 8 simple starter tips.
1. Post positive and fun content.
No one wants to hear you whine in person, same goes for Facebook. Keep your posts positive and fun and you’ll get more engagement.
2. Respond to your customers when they post on your wall.
No one wants to feel ignored. Want engagement? Make it a two-way conversation.
3. Post regularly but not too frequently.
The key thing to remember is consistency! Not only will your fans expect to learn valuable content from you, but if you post regularly, you are more likely to show up on their newsfeed.
4. Talk about Facebook on Facebook.
Pretty obvious, huh? People are more likely to share topics that are on the same medium as what you’re using.
5. Post valuable content.
Educate your fans and think about your service and products. You need to be creative with your posts so you’re offering something of value and not merely broadcasting out there on Facebook.
6. Experiment with timing.
Use Facebook insights to measure when you get more traffic. Research has shown that, posts outside of work hours allow for more engagement.
7. Make your posts visually appealing.
If sharing videos, embed codes directly on Facebook, so they won’t have to leave Facebook to watch the video.
8. Ask questions and specifically ask for feedback.
You want something done? Simply ask. 🙂
Now, I know you have more to add. Hope you’d share.
‘Til next time….
Jocelyn Wilhelm, JW Social Media CEO
About Jocelyn Wilhelm
All great tips Jocelyn. So many people will benefit from your expertise! 🙂
Knikkolette recently posted..How Many Klout Topics Do You Have?
Thanks Knikkolette!
Every one of these great tips is right on the money. Thanks for your expertise and the reminder.
Thank you Sandi! Nice of you to stop by. 🙂
Sometimes the concepts that exhibit the most common sense are the ones that we most need to be reminded to remember. Thanks for the reminders!
Mallie Dein recently posted..Custom Conundrum
You’re very welcome Mallie! 🙂
Great tips, not just for the beginning Facebook rookie, but great reminders for us so-called experts as well. You hit it right on the head! Thanks for sharing your expertise.
Dorien recently posted..Home Town Advantage – Marathon Style
You’re welcome Dorien!
Hi Jocelyn,
I like the experiment with timing point – as they say in all walks of life – timing is everything – conversing with people when they are not there to respond is just no fun.
Thanks for sharing your insights!
Christine Brady recently posted..How to Build a Responsive List of Subscribers
Thanks for your feedback Christine. FB insights is a good metric to use and see when most engagement is happening. Take advantage of it and use it to build relationships. And yep, “it takes two.” 🙂
Good info. Shared with our readers. Thanks, Jocelyn.
Thanks Kim! 🙂
Nice points – building trust with your prospects is all about educating and informing – share you knowledge in a positive and useful way and your brand will succeed!
Kittie Walker recently posted..Content Strategy – A Raging Debate
So true Kittie! It reminds me of that saying, “You can attract more bees with honey…” 🙂
Jocelyn
Hi Jocelyn,
I think the key to better engagement is definitely to listen first. Then interact with engaging content.
As you have rightly said it is important to give a compelling call to action.
After all if you don’t ask you don’t get.
Regards,
James
James Debono recently posted..Social Media for Small Business – Less of the Marketing and More of the Social.
You hit it right on James! Thanks for visiting.
I especially like “just ask.” So simple, yet so overlooked! Fantastic tips that I passed along to my network!
Martha Giffen recently posted..Finding Blog Content That Rocks!
Great tips and another one may be to keep your personal page separate from your business page.
Leanne Hoagland-Smith
Leanne Hoagland-Smith recently posted..Shock and Awe of Business to Business Networking Costs
It’s against FB TOS to use a personal account and act as a FB Page. I’ll have to write another blog post about that. Thanks for the feedback Leanne.
All great tips. I think I am following them (intuitive, but your post affirms). thanks, Peggy/Doc Peg
Glad you found this helpful Peggy.
Great tips – simple, straightforward and to the point!
Coach Mi recently posted..Business Planning – Core Values are your foundation
Thank you Coach Mi!
Jocelyn,
I think the most valuable item is the one about responding to customers when they post on the wall. A surprising percentage of Facebook page admins to do not respond. Leaves the fan feel unimportant, uncared about.
Great list!
~Keri
Keri recently posted..Facebook 102: How To Use Facebook Pages As Your Brand Name
Thank you Jocelyn for sharing your knowledge, I am still uncomfortable with my FB page as a way to engage people so I found your tips #3 and #8 very useful. Will try them ASAP
Anne Egros recently posted..American Culture: The Non Vacation Nation
Excellent tips, Jocelyn! I, like most bloggers, am still learning how to play on facebook without getting lost in it. It’s good to keep in these in mind as we do. 🙂
Srinivas Reddy recently posted..Keep It Simple, Stupid
Thank you for stopping by Srinivas! If you have any questions at all about Facebook, don’t hesitate to ask. 🙂
Jocelyn
It seems so simple when you break it down like this. Often we think there must be some mystical magical formula, when the basics properly recognized and utilized are the answer. Thanks Jocelyn.
Hello Joel,
I agree, if we all just keep in mind the basic rules of building relationships, everything else will just fall in to place. Thanks for stopping by!
Jocelyn
I like this post. In few words remind me things I sometimes forget (#3 I do post too often!). I printed them and put just above my pc so I’m getting sure I will follow. Thanks Jocelyn.
Fabrizio Faraco recently posted..Build valuable content
Thanks so much Fabrizio! I’m glad you found this post helpful.
Jocelyn
These are great tips. I especially like tips #5 and #8. It is very important to educate your readers, and remember to ask for their feedback. Thanks for the tip on checking the metrics.
Glad that you found this article useful. Thanks for stopping by.
Great post, I love lists! I think experimenting with timing is something I need to do more purposefully and track more carefully.
Karleen Harp recently posted..The Power of One
It is a great thing that there are tools readily available for us, that we can take advantage of to see how our efforts are measuring up. Thanks for the comment Karleen!
I agree with Dorien. An excellent reminder for some of us who are not knew to Facebook…oh don’t we all want more engagement! Thanks for the tips.
Dawn at Aimee Mobile Marketing recently posted..Comment on CUSTOMER DATA BASE GROWTH, MANAGEMENT & MARKETING by ashrei
Great insights Jocelyn. Those of us using Facebook regularly need reinforcement how much and what to post. Thanks for the refresher.
You’re very welcome Sherrie!
One thing I’d like to add is to give some extra value to your Facebook audience. Some sort of Facebook only initiatives work out very well depending upon the niche of your products/business/services.
Nakul Goyal recently posted..Pubcon Day 1, 2nd Session, Smart Organic Keyword Research and Selection
Great suggestion Nakul! Thanks for stopping by.