SEO & Social Media Strategic Business Solutions
"Be Friendly. Be Engaging. Be Human." ~ JW

Link Building Best Practices

Link building is the practice of having other websites direct traffic to your site. Good quality links help you get the right type of traffic and help you get good rankings on search engines. Link building is not something you do short-term. It takes quite a bit of time not only to research how and where to get good quality links but also takes constant attention and something that needs to be done consistently.

So where do you start and get good quality links from?

Business Contacts and Customers

Just finished a project for a client? Ask them to link their website to yours with their recommendation. This will get traffic to your site that are most likely to be a potential customer too.

Guest Posts and Content

Offer to write content on other people’s blogs that are related in the same industry you’re in. This is a great way to get great links and network at the same time.

High Quality Resource Links

These would be things like having a link in Better Business Bureau directory sites. Or even get some visibility in Wikipedia.

News Media & Blogs

Get on with the press. Have someone write an article about you on their blog and introduce your business.

Relevant Social Industry & App Account Links

If you contribute to someone in your related social sphere, have them link your website to their site.

Social Media Link Acquisition and Content Marketing

One of my favorites. Engaging and building relationships in social media is a sure way to get people to like you and your content. If they like you, they’ll visit your site. If you’re content is compelling, they’ll comment on it.

Hope you found some of these link building suggestions helpful. Good luck!

‘Til next time….
Jocelyn Wilhelm, JW Social Media CEO

About Jocelyn Wilhelm

Founder & Owner of JW Social Media, Jocelyn Wilhelm is truly passionate about Online Media Marketing {SEO, Social Media and Content}. This passion drives her to stay on top of the ever-changing landscape of SEO, social media and all its formats. Jocelyn creates and executes social media strategies as well as shows her clients how to incorporate these innovative techniques into their overall marketing plans. Her clients range in size and industry—from financial start-up and biotech contract lab to photographer, wine bar and family-owned restaurant.

Jocelyn believes social media is all about building relationships. Her professional mantra is, “Be Friendly, Be Engaging, Be Human.”


  1. Jocelyn,

    Love, love, love your new blog look! Great job…the colors are groovy!! 🙂

    All good points above.

    I’m currently contemplating the affects of content curation on SEO. That, and how I can get my groovy slide plugin to work, just like yours does… 😉

    Keri recently posted..Facebook 102: How To Use Facebook Pages As Your Brand NameMy Profile

    • Hi Keri,

      Regarding the slider, try deactivating then activating. Then don’t forget to click settings after you’ve activated.

      If that doesn’t work, try doing the same with your other plugins…..deactivate then activate. I know, it’s a pain. But sometimes the plugins counteract with one another and keep them from functioning properly.

      Hope that helps! Thanks for stopping by and the kind words about my blog. I’m liking this look too. 🙂

  2. Thanks Jocelyn!

    I’m still very new to this and your blog has helped simplify what is needed in regards to link building.

    Being in a niche market doesn’t exactly help either, but the people I connect to in my niche are growing within my network, and using your tips will give me a good direction to approach them in regards to link sharing on their site etc. 🙂


    Scott Rosam
    Scott Rosam recently posted..Twitter Competition Winner – New York Fashion WeekMy Profile

    • Hello Scott!

      Thank you and I appreciate the comment. Link-building just takes time and practice. Glad you found these tips helpful. See you again soon.


  3. Jocelyn it’s really a great post. Something so difficult made easy and clear. I really appreciate it. One question. Don’t you think that also Pinterest can become a backlink builder, just having great photo, or infographics on your website? Maybe you can start pinning them into your board. What do you think? Thanks.
    Fabrizio Faraco recently posted..Build valuable contentMy Profile

  4. Hi Jocelyn,

    Great post, you’re right link building is a very powerful tool (although some argue that it is on the decline) when done properly with the right research and over an extended period of time.

    Woe betide any one that attempts to game the search engines – it eventually ends in disaster and can cost a business a huge amount of money in lost income and of course loss of reputation.

    Love the new look!
    Kittie Walker recently posted..Search Engine Optimization Small Businesses and Bloggers – IntroMy Profile

  5. Great info here! I especially like building links while building relationships. It just works! Good tip about having clients link from their page too. Thanks!
    Martha Giffen recently posted..Can Taking Massive Action Really Change Your Life??My Profile

    • Hi Martha!

      That is my most favorite because it comes so naturally. I mean, it’s like real life. You get what you put in. It’s in building relationships that you get the most return from. So it comes as no surprise that when you build relationships, you’re also working on building trust. When people trust you, they’re there for you and support you. And everything is already done for us in social sphere. So technically speaking, our names come already with hyperlinks. When we converse with people, those hyperlinks, become our SEO signature on the web.

      Thanks for the comment!

  6. Hey Jocelyn! You came up with a couple of ideas I had not thought of, which is why it’s such a great reason to read other people’s blogs. 🙂 You provide a great resource – keep up the good work! 🙂
    Knikkolette recently posted..Social Media Emergency AvertedMy Profile

  7. Big thank you Jocelyn,

    You listed step-by-step what to do! great. It’s so important to remember that its’ all about collaboration (social media is a two-way-street).
    And I agree with Keri – your blog looks grrrreat.
    Klaudia recently posted..How to Hide Friends on Facebook?My Profile

  8. I really enjoyed this post, Jocelyn. Can you share a little more information about “Relevant Social Industry & App Account Links”? I would love to know more about that. Thanks!
    Jayna Locke recently posted..Weird But Effective Content Marketing: Best Facebook PagesMy Profile

    • Sure Jayna! It’s whenever we contribute our services or knowledge that helps establish our credibility, in a relevant industry or place where you hold an account with. Say for example, you wrote an article for “Mashable” or give product recommendation for “Amazon”. Those simple act of offering your expert opinion in places where people trust, is good linking practice. Good luck! And happy linking! 🙂


  9. Great information Jocelyn. Still figuring out how to build quality links. Thanks for the tips.
    Karleen Harp recently posted..Are you a Swiss Army Knife?My Profile

  10. i would love to consider these are the best areas where we can build high authority links
    rambabu seo recently posted..Onpage Optimization Factors – Every SEO should know . .My Profile

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