SEO & Social Media Strategic Business Solutions
"Be Friendly. Be Engaging. Be Human." ~ JW

Wrong Reasons to Have a Website Redesign

I wrote an article about reasons when a website redesign may be feasible. You may read it about it here.

This post will cover reasons when a website redesign is NOT such a good idea.

When I consult with my clients about having a website, I like to always use the analogy of building a house. You have a vision of how you want your house to look like, that’s the overall website, then you create the rooms you want in that house, these are the tabs/pages on your website. Then you decorate and furnish it, that’s the content of your website. There’s a lot of details that go in between, but pretty much, that’s the whole gist of it. We can talk more about website creation on another post.

For now, I made a list below of when having a website redesign is not a good idea.

1) You have a new corporate look and feel.

Really, just because you want to change the company culture doesn’t mean you need to change your website too. Concentrate your efforts on the people. They’re the ones that make the website work.

2) You’re tired of the old website.

Seriously. You need to ask yourself, WHY. That feeling of blah-ness about your website may be an underlying feeling for something else. Could it be that you’re not attracting new visitors? Sales are not as good as you’re hoping? No one is subscribing to your newsletter or downloading your latest whitepaper? Focus on those. Pick one issue and work on it. It may be as simple as adding social media share buttons. Or creating off-page links to your site to bring people in. Those are simple things to do. Don’t do a major overhaul of redesigning a website hoping that will solve problems. Many times, I have found that advising my clients of putting their energy and doing a little work of socializing online have changed traffic to their sites.

3) It’s been 12 months since the last redesign.

OK, another good point. Spend your time in doing #2 above, then you won’t have to get busy with this one. 😉

4) The design department wants to redesign the website.

Don’t get me wrong. I love design myself, but let’s work on a new marketing piece that the design department can take part in. How about that email blast? Can they design a piece of something catchy and add more visual content on there? People tend to read more if there’s something visually attractive about it.

5) The CEO wants a website redesign.

Look at #2 above. Maybe that will make him/ her happy!

6) You want your website to look like ABC Company’s website.

I know imitation is the sincerest form of flattery, but do you really want to give your competition that much of an upper hand? If you go back and think about #2 above, they may be the ones going green with envy.

Hope I’ve given you enough thoughts for today about some not so good reasons to do a website redesign. What do you think of them? Can you add more to this list? Would love to hear your thoughts. Or if you’ve done some of the above and have had success stories with them, please share below. Would love to hear those too!

Have a good one!

‘Til next time….
Jocelyn Wilhelm, JW Social Media CEO

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About Jocelyn Wilhelm

Founder & Owner of JW Social Media, Jocelyn Wilhelm is truly passionate about Online Media Marketing {SEO, Social Media and Content}. This passion drives her to stay on top of the ever-changing landscape of SEO, social media and all its formats. Jocelyn creates and executes social media strategies as well as shows her clients how to incorporate these innovative techniques into their overall marketing plans. Her clients range in size and industry—from financial start-up and biotech contract lab to photographer, wine bar and family-owned restaurant.

Jocelyn believes social media is all about building relationships. Her professional mantra is, “Be Friendly, Be Engaging, Be Human.”

Comments

  1. I agree, Jocelyn. And one of our services is web design and redesign. But, many companies could maximize the “fresh” factor by simply adding a sidebar to the home page, or a new header/footer combo. Complete overhaul is expensive, time consuming and certainly not always feasible.

    Mallie

  2. Great suggestion Mallie! Sometimes just a simple sprucing up is all we need to give the website a fresh new look.

    Thanks for stopping by!
    Jocelyn
    Jocelyn Wilhelm recently posted..Wrong Reasons to Have a Website RedesignMy Profile

  3. Oops – I might fall into the “wrong reason for the website design”. hmmmm – maybe I need to have a professional opinion! LOL :) Thanks for the post Jocelyn! :)
    Knikkolette recently posted..Social Media Engagement Tools: Part 2My Profile

    • Well, there are always exceptions to every rule! 😉

      These are mainly written to serve as guidelines. I emphasized a lot on point #2, because at times there are underlying reasons that a redesign alone can’t fix. So it’s a gentle reminder to look into other aspects of the site that will bring in new customers. Bells and whistles alone, unfortunately, isn’t enough to turn those visitors into loyal customers.

      Thanks for visiting and as always, appreciate your comment!

      Make it a great day Knikkolette!
      Jocelyn

  4. Love this! With resource scarcity new business owners really need to focus first on their business plan rather than building a nice, shinny but empty box !
    Anne Egros recently posted..How To Understand Cross-Cultural Analysis ?My Profile

    • Hello Anne,

      Agree! Or perhaps, utilizing other marketing initiatives, like social media may be enough to revive business for less. Great point Anne!

      Thanks for the feedback.
      Jocelyn

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